DDP Design Fair 2021 Coway Booth

Exhibitions / 2021
Designed by above.studio

The Coway Booth of 2021 DDP Design Fair was inspired by the identity of NOBLE Air Cleaner, which was designed with premium architecture design. We emphasized the philosophy of Coway by using the products of Coway as architectural element.
At the center of the booth, Water Drop, the hanging sculpture

The hanging sculpture Water Drop was located at the center of the booth, symbolizing the technology and future of Coway. Left side of the booth stood Wonderwall, the kinetic object that was inspired by the head of NOBLE Air Cleaner, rotating as the time flies. At the right side of the booth stands the Iconic Space, standing for the innovative vision of Coway, and Citadel designed with the architectural design language of NOBLE.
Water Drop

Water Drop, inspired by the wave by a drop of clean water, symbolizes the innovative technology and future of Coway.

Wonderwall is a media art object isnpired by NOBLE Air Cleaner’s air-pop-motion which purifies air 360 degrees of all dimensions. You can appreciate elegantly rotating object as time flies.
Iconic Space

The space innovated with ICON Water Dispenser has large kitchen space. The innovation of product has reached to the innovation of space, and this is the vision of Coway.

Citadel represents the architectural form of NOBLE Air Cleaner. The premium architecture design details the beauty of the sculpture.
​​​​​​​Design Process
Designed by above.studio

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